Today, it’s no secret that video marketing raises conversion for remodeling business worldwide. With the industry growing faster than ever, there couldn’t have been a better time to step up your game to lure in more clients if you still haven’t yet. The reach of the web has expanded to smartphones and tablets, enabling people to experience interactive and engaging content. Nearly 70% of all businesses on the planet are employing creative video strategies to generate more business, when are you going to make the switch?
A Million Words Packed Into a Minute
A minute of video is worth a million words. Consumers come knocking at your door for one thing – information. Videos are able to transmit information not only at a rapid pace but also in style. Whether you want to educate, inspire or simply entertain your visitors, video marketing is the answer. Recent updates to Google’s search engine algorithms have also benefited websites that are front loaded with videos. A little market research might throw light on some hard truths, such as the number of enterprises preferring to invest in a video instead of plain text. Chances are that your competitors might have already switched to video marketing, meaning that every time someone searches for the services you offer, they’re getting all the business while your phones hardly ring a bell.
Video Marketing Is the Newly Appointed Prince!
Did you know that 74 percent of all Internet traffic is going to be in a video this year? If content is king, then video marketing is the new prince. Research shows that users are only interested in a mere 8 seconds while viewing any promotional content. Do the math! What are the chances that your 1000 word blog will bring out an effective business proposal in 8 seconds? It never will, especially when your next door rivals are using amazing videos. Part of the reason why they garner so much interest is that of the presence of a script or a context that your audience can directly relate to. This dramatically increases the trust quotient too, making you an instant authority in the field.
Sticking to Traditional Marketing Will Harm Your Business!
If your ROI is dropping at an alarming rate and your past customers aren’t coming back for more, then you’re well on your way to become an ancient artifact.
Imagine an intro where you boldly declare something:
“We’ve helped Mike’s plumbing business triple the profits!”
Then you go on to show your audience a well-shot story about how your services were instrumental in helping your client backing it up with stats, testimonials, and real world stories. You’re bound to impress a large chunk of your target audience and instill confidence in them this way.
When you create a good impression, you also create a desire in your prospective customers to hire you. It is this very moment of desire that makes people pick up that phone and dial your number. You need not invest in over the top, crazy effects to make people want you. It’s all about getting straight to the point in a way that they can all relate to.
This also raises an interesting question “I serve a very diverse market, what’s the best way to get my message across?”
Pitching your business to a very diverse audience is hard. Moreover, developing an equal emotional connect with them is harder. The answer again lies in video marketing. For instance, videos let you incorporate culture and landscapes in a way that you can never do on a radio broadcast or a blog. A single video can win you leads and business from all over the world.